Pfaff Sewing

Reliable and stylish: Pfaff
If you’re looking for a product that guarantees consistency, performance and a little bit of style then Pfaff #category is the product range for you. Whether you’re an expert or just getting started in the world of sewing, there is no better product line suited to your tastes. Not only that, but Pfaff has quickly made a glowing reputation for itself in the world of embroidery as well.
It’s that variety of product that makes Pfaff so popular. We recognised that amazing potential and had to get them on board for our UK customers. We know that not everyone is a whiz with the embroidery machine, or a sewing pro; that’s why we offer Pfaff. They, like us, understand that whether you’re a tailor or a newbie we all deserve the same quality and attention.
GUR and Pfaff
GUR Sewing is the leading provider of Pfaff in the United Kingdom. Over the years GUR Sewing has cultivated relationships with some of the most incredible partners in the industry; Pfaff is just one that has been impressed with our dedication and passion for both sewing and our customers. It’s the strength of our relationship with brands like Pfaff that allows us to offer their incredible range of products at extraordinary prices, all with that GUR Sewing customer service you know and love.
Pfaff for the UK Market
We understand the needs of the sewing community. That’s why we have never stopped in our search for the biggest and best brands in the sewing world to offer their products to our customers. Pfaff have not only the most incredible machines, but every attachment and extra you could possibly require. We have Pfaff machines dedicated to embroidery, sewing or ones that cover bother. We offer spare parts for Pfaff machines just in case, while we also offer design software, overlocker needles, extension tables and much, much more - all from Pfaff, all delivered directly to you.

It’s the range of products that we offer, and the amazing customer support that goes with it, that has made us a staple of the sewing community for years and, we hope, for years to come. We’re not done though; Pfaff is just the start. We are always on the lookout for more products, always in talks with our amazing partners to respond to the needs of our customers, and always looking to improve for our customers here in the UK.
So whether you know the exact Pfaff machine you want, or you’re looking for a little bit of advice, get in touch with our dedicated sales team. They’ll answer any questions you might have about Pfaff or any of the other lines we offer. They’ll point you in the right direction. So give us a call on 0121 359 5335 or request a call back at a more convenient time for you.


Having been formed more than 150 years ago, PFAFF has become one of the most reliable brands in the business for their rather distinguished machines. Whilst other brands might appear quite similar, PFAFF have always been seen as one of the true innovators within sewing, and have always been known to have created something even more unique and specific to their own style and design.

With a real freedom in design, the machines are similarly free spirited when it comes to implementing the most reliable and effective improvements to their usage. Performance is the pinnacle for PFAFF, and this makes them one of the most commonly used brands on the sewing market and with good reason.

The company itself has always been noted for their hawk-eye approach to the ever-changing world of sewing and embroidery. They offer a service which is built around creative expression, ensuring that the needs of the current market can be met in the most expansive manner possible. They have evolved from a small firm that offers very basic machines to some of the most creative and feature-heavy sewing machines out there on the market.

For the advanced user through to those who have never picked up a needle before, these machines can be the most effective way to get started due to their longevity. Over the century and a half of existence, the company has been able to form and grow in the right manner and work out all of the little kinks along the way!

Customer Service
9:00am - 5:00pm Monday to Friday, Closed Saturday
G.U.R. Sewing Machines
37 New Summer Street
West Midlands
B19 3QN
Tel: +44 0121 359 5335
Fax: +44
The machine arrived by courier the next day after dispatch. I had tracking right up to the time of arrival which gave me the last ten minutes to own up..
Mrs E A Garner
02 September 2015
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