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    After an initial look at the GUR website, I called and spoke to a very helpful and well-informed member of staff with a few questions I had about a sewing machine that I had seen. I ordered my sewing machine later that afternoon and received it the following day. I cannot fault their customer service, nor the speed and efficiency in which they delivered my order. I would whole-heartedly recommend using GUR.

    Denise Howell (Watford)
    28th March 2018

    Very impressed with GUR. Ordered online and sewing machine delivered next day - a number of emails to keep me updated on where the order was up to, including an email on the morning of delivery telling me in what hour of the day the delivery would happen - and it did arrive in that hour. Not come across this with any other online retailer! Price seemed average for online retailers - I could not find it cheaper elsewhere.

    Rebecca Adams (Plymouth)
    28th March 2018

    chuffed to bits with my new Brother sewing machine, it is years since I last used a sewing machine so did not want one which was to complicated.It is of very good quality, I purchased the carry bag at the same time, so very good value. The delivery service was spot on, the machine was delivered during the quoted time slot. All round very happy.

    Liam Roofe (Rushden)
    28th March 2018

    I treated myself to the Jaguar DQS 405 sewing machine and its been an absolute dream to use for my patchwork classes and around the home. I had a Frister Rossmann machine which was bought for me as gift last year and had nothing but hassle, the machine kept on breaking down me and had it replied 4 times under warranty, it was useless. I would recommend GUR Sewing Machines as they took my machine in part exchange and gave me £100 trade in ( I was lucky as it was a scrap machine in my opinion).......GUR help me with lessons on my new Jaguar sewing machine and loads of advice, I will not be shopping anywhere else Thank You GUR Sewing

    Y K Wagner (Walsall)
    28th March 2018

    Love the people, no matter what problems or advice you need the guys are out to help you. Have been a customer of GUR Sewing Machines for 30 years and cannot fault them. Had a problem with my machine a few weeks ago, phoned GUR Sewing, they tried to sort problem out over the phone and was unable to therefore they arranged collection at no cost to me and have had my machine back repaired/ serviced. Checked my machine and its beautiful again......because the machine was under warranty i have paid nothing to get it sorted. Service has been excellent as i have experienced before in the past. Will keep using GUR Sewing till the end. Thank You GUR for all the help

    Mrs Hunt (West Midlands)
    28th March 2018

    Thank you for recommending this machine, it is perfect for for my needs, it's nice and compact and not too heavy.

    Angela Walker (Billingham, Cleveland)
    25th January 2018

    I love this machine, after a lot of deliberation I was really confused on which one to buy, phoned GUR and they were very helpful and steered me in the direction of this machine and I love it so much I use it every day, after my Janome died I was wanting another Janome but I'm really pleased with my purchase and the large hoops are a bonus. I would recommend this machine to everyone who wants a new machine. Tank you GUR

    Angela Walker (Billingham, Cleveland)
    25th January 2018

    Very very excellent service and Janome Atelier 9 is exactly what you pay for. It was my dream sewing machine which I got as a present from my husband. Though I am an intermediate in sewing, I don't expect not to break a needle or make little stupid mistakes while sewing, but the Atelier 9 doesn't jam the sewing machine neither the bobbin jumps out. It's heavy duty and very easy to use, with great very helpful instructions on screen and CD.As for the embroidery it connects with the apple Ipad and mobile. You can download designs from a lot of different websites as many as you like free and paid.Well I am a starter as for embroidery but Janome Atelier 9 made me feel like a true professional because it embroiders fast and amazingly nice and neat.Very highly recommended seller with excellent all time communication and as much Janome Atelier 9 does wonders.

    Marthese Attard Borg (Malta)
    07th November 2017

    Love my new  Jaguar , I have just taken up patchwork and quilting, so far good results

    Pat (Derby)
    29th October 2017
    This is a great all rounder machine for the novice who wants to progress easily. The Atelier is quiet, very well lit with multiple LED lights, able to do simple embroidery which looks really professional. The stitch variety is excellent and you actually use a lot of different stitches easily and they are useful. Thread cutter is a fantastic bonus. Can't live without it now! A really good all round machine, for the amateur to look professional!
    Julie (Talbot)
    24th October 2017

    Machine was purchased through Tesco as had a club card and got some extra discount. Good Machine, one of the best one i have owned. I buy all my sewing needs from GUR Sewing, very reliable company

    Cherry (Wrexham)
    19th October 2017

    Surprised that a small machine can have so much power to sew hems on my jeans. Easy to thread and use.....have had machine for 6 months and so far has proved to be a reliable mate

    Lora (Wales)
    19th October 2017

    Nice easy to use machine, I wanted something simple and this fits all my needs. Thsnk You GUR for all the help

    Bowland (Norwich)
    19th October 2017
    Smashing machine, so easy to use, speed control is ace.....produced some lovely results
    Lora (Scotland)
    18th October 2017

    Great service great machine a breeze to use- so simple my teenager loves to use it! Good features practically sews by itself! Sturdy solid machine. I keep looking for new projects to do lol . Alphabet and numerals make it easy to personalise. 1 criticism though I find it has far fewer stitches than the 500 advertised !! But what is there are good for quilting etc..

    Ravinder Sangha (Birmingham)
    30th September 2017

    Just purchased this machine a week ago.

    Already made 2skirts. Really enjoy the solid feel to this machine, nice quiet action and very smooth running.

    Also just want to compliment the team at GUR. I called into the premises to get a first hand look. So very competent and friendly.

    The showroom is beautiful, and the sales team were very friendly and attentive, spending two hours demonstrating various machines. They were very knowledgeable and showed a real personal interest. As a side issue, I had to use the loo and the customer facilities were spotless. All in all a most positive experience.

    I will be looking for an overlooked soon and I know where I will be going to buy it!!!!

    Marie (Newcastle-under-lyme)
    27th September 2017
    Brilliant machine, does as it says and very easy to use. Great Dealer too. Many thanks GUR
    June Alderman (Bewdley, Kidderminster)
    18th September 2017

    I love my new sewing machine. I am a beginner to sewing and I have completed 4 small projects already in 3 weeks. This machine is quiet and very easy to use. The quick threading system is a much appreciated nice to have. It everything that one would need in a modern computerised sewing machine. Thanks Palma for the excellent service and advice. I am happy with my purchase and would recommend it.

    Makatu (Shifnal)
    04th September 2017

    Lovely machine! Not only looks good but is a breeze to thread. Very smooth in operation with great variety of stiches. Customer service at GUR was 2nd to none! Thank you Palma. Highly recommended.

    J. Macdonald (South Lanarkshire)
    02nd August 2017

    We recently purchased an Innovis V3 Embroidery Machine from GUR Sewing Machines. On our first visit we were given a full demonstration on the machine we were looking to purchase. We returned two days later and completed our purchase with the embroidery machine being delivered next day. All the people at GUR were extremely friendly and helpful. Their shop is well stocked with everything you could possibly need for machine sewing and embroidery. We would certainly recommend GUR to anyone looking to purchase a sewing or embroidery machine and accessories and we would like to thank them for all their help and advice.

    Lesley And Brian Gregory (Birmingham)
    14th July 2017

    Arrived within the time allotted for delivery, with e mail notifications. Machine Janome 423s excellent sewing experience, good for those who want a reliable work horse as it sews lots of different types of material. Very pleased with the service from GUR and Janome.

    Jan (Kent)
    20th June 2017

    I cannot rate this machine or Steven from GUR highly enough. Steven was very helpful and had a sense of humour!!! As he had to guide me through the online ordering process, that was a bonus! I got my lovely new machine a couple of days after ordering, and I loved it from the word go. It is so easy to use, and came with a very comprehensive manual. Free cottons, needles, extension table and lots more goodies AND I part exchanged my machine for £100 making this an even bigger bargain :) I highly recommend this machine and GUR.

    Angie (North Lincolnshire)
    17th June 2017

    One fantastic easy to use machine, I was worried at the start about purchasing a computer machine. I was wrong, it could not be any easier. One happy customer Thank You GUR Sewing Machines

    Shelia (Birmingham)
    10th June 2017

    Light weight machine but not too light like some plastic models. Machine copes nice with denim and quilting. My machine is used everyday 7 days a week, so far no problems but good perfect results everytime. Overall I will give it 11 star out of 10 Perfect partner.

    Alison (Coventry)
    22nd April 2017

    Love the machine, so easy to use...I thought I was going to have problems with the electronics.....BEST Machine I have ever owned. Thank You GUR

    Jj (Scotland)
    19th April 2017

    I bought this machine from GUR about 3 years ago now and I couldn't praise it highly enough as a machine that works through anything I've sewn. Easy maintenance and no problems at all. Lovely machine.

    Kathleen-ann Armstrong (Greater Manchester)
    23rd February 2017

    I own this wonderful machine and it is the mainstay in all my sewing and quilting needs. A great sewing machine that will take all types of fabric with ease, a super top threader and the super Brother drop in bobbin as well. It is great that the Innovis machines all have the same threading mechanism, as it works exactly the same as my Brother 750e Embroidery machine. I am able to sew Double and King Size Quilts with ease as the machine gives plenty of room to manoeuvre. This is definitely one of the best Brother machines on the market today. A super hard case that has room to store your instruction guides which is a nice touch. All I can say to the sewer is buy this model you will not be disappointed, I know that I am not.

    Professor David A Flynn Jp (Belfast Northern Ireland)
    22nd January 2017

    Fantastic machine, only had it a couple of weeks, there again GUR helped me to see what it did ,always so helpful. So pleased with the machine would really recommend the V3 to anyone and a First class Dealer, I don't go anywhere else. Thanks again GUR

    June Alderman (Kidderminster)
    11th December 2016

    Fantastic machine, only had it a couple of weeks, there again GUR helped me to see what it did ,always so helpful. So pleased with the machine would really recommend the V3 to anyone and a First class Dealer, I don't go anywhere else. Thanks again GUR

    June Alderman (Kidderminster)
    11th December 2016

    My mum surprised me with my first new sewing machine for all my university projects. Love the jaguar machine, love the easy threading, love the easy bobbin loading and love the ease of use. The speed controller is fantastic for a starter like me to be able to control the machine to my pace. Overall I am extremely satisfied with the Jaguar DQS 405 it’s the perfect companion for me to develop my sewing skills!

    Tracey (Long Eaton)
    16th November 2016

    I am a beginner to patchwork and quilting, this machine was recommended to me by one of my classroom quilters. WOW have I improved or what, thoroughly enjoyed using the Jaguar 377 compared to my Janome TXL607 which gave me grief and the machine was exchanged and same faults: 1. Foot control not working, machine kept messaging foot not connected 2. Tension problem on the lower side of sewing. 3. Machine was so intermittent one day the electrics okay and the following day the machine will not want to operate. Since I treated myself to the Jaguar 377 I have managed to make 2 quilts which one of them I am hoping to have on display at the Malvern Quilt Show. Thank you GUR for all the help and advice and thanking you for taking my old machine in part exchange.

    Pauline (Malvern)
    16th November 2016

    First of all big thank you to fantastic GUR team. Brotther Innovis 955 is a very good quality combine sewing and embroidery machine for affordable price. The machine is light and have a lot of features, extra embroidery patterns and also extension table.

    Anna (Milton Keynes)
    22nd July 2016

    Visited GUR Superstore and was pleasantly surprised at the range of haberdashery and sewing machine selection. This is my 3rd machine from GUR, after trying various brands...decided on the Jaguar as the stitch quality and finishing seemed far better for my quilting projects. I have had the machine for 3 months and have put it through some difficult to sew projects, glad to say - NO PROBLEM . Thank you GUR for the time and coffees at the store and for putting up with me for most of the morning before making my choice. 5 stars.

    Suzie (Coventry)
    24th June 2016

    Wonderful Machine.

    Easy to use with loads of fabulous sewing stitches. Easy threading.......LOVE the needle threader, my friends were so surprised when showed them that I could thread the needle without looking at machine. Will recommend this machine to anyone.

    J Lewis (Berkshire)
    24th June 2016

    This machine has exceeded all my expectations - it is superb. I was unsure of spending this amount of money but it was worthwhile. I can't praise it enough, another brilliant Janome machine.

    Emily (Suffolk)
    07th May 2016

    My name is Anna and this is the first time that I have ever written a review - they asked me to share my thoughts about their service and my machine for the benefit of other customers who might be thinking about the new model. Please forgive me if some of this bores you, but I write and speak a lot and feel that it is important to be clear at all times. I have been sewing in my spare time for several years now. I own a Jaguar 127 and have always found the machine very reliable and was of course glad to learn that they had made a new model. Lost of cash They put my mind at ease when I was told that GUR was able to offer me a Jaguar 30 day peace of mind guarantee for my purchase - I could not believe that I was able to purchase the machine and use it with no risk for 30 days and return it for a full refund if I was unhappy for any reason. This was the first time that I had heard of an offer of this type since I have started sewing - wow! I am overjoyed with the new machine, the Jaguar DQS 405 Sewing Machine. The staff at GUR were very kind and professional, they were even able to offer me £100 trade in for my old machine. I wanted to know more about the new Digital Quick threading system. The sales person at GUR said that it was the best thing since ‘sliced bread’ - I was slightly dubious about this comment but I did trust the Jaguar name and my friends had recommended GUR to me, so I thought that I would dive in and give it a try. Anyway, the machine arrived and I turned it on, pulled the threader into the right position whole thing threaded itself up! This was amazing and I was overjoyed. Your see, I am now getting a little elderly now, and my eyes are not as sharp as they used to be. Threading was always one of those things that I just had to do and used to hate. Now, I am able to thread my needle with my eyes closed and with no stress. This already saved me lots of time and has made the the whole process so much easier for me - thanks GUR. The machine has a well built construction, sounds really solid and has a very simple menu system, I have already started to sew dresses and have now finished my first project - curtains for the front room! The machine has been able to do manage and sew together silks to heavy material with no issues at all. Finally, I want to say that I am grateful to the GUR team, who really looked after me and always gave me the best advice for my situation, the machine is the best investment that I have made in a long time!

    Anna Jacobs (London)
    25th April 2016

    great machine but can't get a carry bag for this machine

    Katina Shepherd (Sheffield)
    09th April 2016

    I am new to embroidery and I wasn’t too sure on which machine to go for. I rang GUR and spoke to the sales team and they advised me on this NV800e machine. It’s brilliant, really easy to use and to top it off, the delivery was extremely fast.

    Samantha (Bognor Regis)
    28th August 2015


    Susan Lawrence (Gosport Hants)
    06th July 2015

    A nice starter machine, worth buying with the starter pack as there is no hard cover with this machine. Delivered fast as promised on the website. I am a sewing tutor so I have the capacity to send customers your way, and once my own machines need replacing, come back to you for upgrades; as such it is a shame you don't have a loyalty scheme. After asking about this and trade discount by e-mail and receiving no response at all from you, I went elsewhere for my 3 other machines, having bought my 2 most expensive models from you this far.

    Yasmine Van Owen (Stowmarket)
    02nd July 2015

    The walking foot in the 3 Foot Quilting Set is not good – it leaves nasty tracks on the fabric, despite adjustments to the pressure dial on the sewing machine. I wanted to caution other customers about this. I won’t be able to use it – but I can use the other two feet in the set.

    Jane Townson (Dorset)
    14th April 2015

    Purchased my machine 3 weeks ago, loving it.

    The machine so far has been put through its paces at my night class, my friends have been so impressed that they have ordered as well.....ideal machine for all my patchwork and quilting.

    Thank you GUR

    P Cookes (Smethwick)
    20th February 2015

    Amazing little sewing machine. The functions on it make life so much easier. I'm one happy lady

    Benda J (East London)
    24th December 2014

    Pros: This machine is very easy to use, the inbuilt designs are superb. You can be up and running very quickly. You can make small changes on the machine itself. Stitches out beautifully. Its easy to transfer your own designs from either your computer or a USB stick, and you can save a limited amount to the machine itself. GUR service is excellent. Cons: Its very bulky, difficult to move, if you are short of space. You can´t add stippling on the machine, or move the inbuilt designs off the machine to be edited. I got the Design 10 with this, as it was on special offer, not sure that was worth the extra cash, more for a pro than a novice.

    Elaine (Very Good But Could Be Better For The Money)
    18th December 2014

    I bought an Innovis-is V7 a few months ago and so I think it is time to write a review. I bought it from GUR sewing machines because they had the most informative website and, when I telephoned, the salesman - Billy, was extremely helpful and knowledgeable. This is a very expensive machine and I spent months trying to decide if I should buy it. Since I have had it, I use it every day. It is MUCH better than I expected. As a sewing machine, it is superb. I have the programable foot and so I can sew, reverse reinforce, cut the threads and lift the foot (with the knee lift) without taking my hands off the piece of work. It is like having another pair of hands. Whoever designed this machine understood sewing. The differential feed foot (like a turbo charged walking foot) is superb - i made a quilt which involved framing each sandwich with satin ribbon - sixty meters of satin ribbon to sew onto a quilt sandwich of batting and cotton. I was really worried about it but the machine made it easy. Being able to see the seam allowance with the laser guide is amazingly uselful. I am new to machine embroidery but was fed up with doing freehand embroidery which looked OK until I turned it over... The embroidery functions are very easy to use and the software is tremendous. I achieved excellent results the first time I used it. I learned some things the hard way - buy GOOD thread even if you feel a bit broke after buying the machine, measure twice and sew once, unpicking machine embroidery is an awful job, pay attention to hooping. This is a fantastic machine which seems to be able to do every task I set it. I am still learning but have had such delight from my results so far and GUR are only a phone call away

    Franni (London)
    15th December 2014

    I love this machine!! It is so much fun to use and as a first time embroidery machine I have found it easy to use. One thing I would say is don't be tempted by the cheap threads found on certain auction sites, you will end up pulling your hair out with the breaking and tangling, pay that bit extra for a good quality thread.

    Louise Vickers (County Durham)
    21st October 2014

    The best sewing machine I ever had!!! Just love it!!!

    Ambra (Venice, Italy)
    26th August 2014

    Originally I was only interested in purchasing the Janome 525S as it has been on the sewing bee and looks like it’s a really good sewing machine, GUR recommended the Janome 500, it’s literally the same machine except it’s a different colour and is even cheaper. It arrived the day after I ordered it and I haven’t put it down since, many thanks GUR for your helpful service and speedy delivery.

    Mrs Rudge (Brighton)
    14th August 2014

    Bought this machine for my daughter who had been at college doing an HNC In Fashion and now heading off to do a Degree in Fashion/ Textiles. She absolutely loves sewing with th easy to use yet versatile machine. Thanks to GUR my life is also so much easier. more stress from daughter who used to struggle with a machine which was less reliable and knotted threads.

    Happy Mum (Swindon)
    06th July 2014

    I was interested in buying a Janome 525s, but GUR advised me on the Janome 500 as it is basically the same machine, only exclusive to GUR and £50 cheaper. Why would anyone buy the 525s. Thanks GUR.

    Mrs V Bamford (Atherstone)
    04th July 2014
    Fast Next Day
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