In 1983 we opened our first shop in Birmingham and due to the great success of the store, it wasn't long before we had 2 further retail outlets, one based on the Merry Hill complex and another on the outskirts of Birmingham. We invested a lot of time exhibiting at major sewing and craft shows across the UK and really started to establish the GUR brand across the UK. In 2010, with demand at an all-time high and growing reputation amongst the sewing and craft community, we decided to move our business online, which enabled us to reach every area across the UK 24/7. We set up a warehouse in Birmingham, which allowed us more room to stock our customer's favourite products. The warehouse gave us the ability to have much greater buying power from big name brands, this allowed us to pass the discounts we got through to our customers.
As with most businesses in the 21st century, we now only work from our warehouse, although we do still have a showroom above the warehouse, which still gives us an opportunity to meet our customers. We are always happy for customers to visit, and can even arrange demonstrations of new products if requested- you'll also be in the perfect space to pick up all your haberdashery items too!
At GUR Sewing Superstore we are committed to providing hand-picked products from the leading sewing, haberdashery, fabric and craft brands in the UK. We don't just sell for the sake of selling, we make sure all the products we stock are not only well priced but the quality is second to none.
Our approach is underpinned by a sense of commitment to our customers, this includes making sure that we offer great products at great prices, whilst making sure that we always offer great advice and the highest level of customer service.