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As in the past, I received both excellent Customer Service over the phone with a query prior to placing an order online and with the rest of the procedure.
I am very satisfied with the Novum Prime 594 machine, which is a perfect little machine for transporting when necessary, and was sold at an extremely competitive price.
GUR expedited my order very efficiently on the Friday afternoon and I received the machine complete with extra accessories, here in Scotland, just after lunchtime on Monday!!

Truly exceptional, and this is not the first time this company have proven to be so reliable. They always seem to “go the extra mile” for customers, even when under pressure with special deals ( we have been very lucky with a few of those also ).
Needless to say, it is really appreciated and I would thoroughly recommend GUR to other potential customers.


Thank you to everyone there who made it possible for me to receive my order so efficiently!! Moira

Mrs Moira E Anderson
14th April 2019

Great trolley bag.
Large enough for the brother v5 or similar, I'm going to try taking a smaller machine and overlocker together on holiday, along with some supplies.
Excellent service from GUR, quick delivery.

Colin Holstein
12th April 2019

I was looking for good sewing patterns at a reasonable price, and I found this site , and the pattern I wanted.
The price was right and the delivery was very speedy. It is a nice company to deal with.
I would recommend them to anybody.
I will go to them for my future needs.
Jean Clarke

Jean Clarke
11th April 2019

It worked more or less out of the box. After threading it (thought you might have left a bit more cotton on!) my wife was sewing a hem on a dress 20 minutes later. It sews an extremely neat 2 mm finish out of the box and we haven't changed that yet. Initially starting sewing the machine sounded as though it wouldn't move but after checking everything and pressing on it worked smoothly and quickly. It just sounded differently to our old machine. Threading is easy using the tie on method but the bottom looper will still be tricky (but not difficult)
Your service was top class; you kept us informed of the delivery by email and the tracking of the order was brilliant! All in all we are very pleased with the machine, the price and will recommend GUR to all our friends. Thank you.

Frederick Mccabe
10th April 2019

If I could give GUR a 6 I would!!!!
Brilliant customer service in answering my queries prior to making a purchase with prompt email replies giving clear and comprehensive replies.
Excellent competitive pricing and super fast and safe delivery.
I would not hesitate to recommend GUR to anyone wishing to purchase any sewing related machine or accessory and will, indeed, be shopping again soon.

Mrs G D Edwards
05th April 2019

I bought this machine to take to sewing days so it had to be light to carry and it is and a lot more. It handles any fabric with ease thanks to the easy to use controls and the fabulous IDT to stop layers slipping. It has a thread cutter that works brilliantly and doesn’t unthread the needle when you use it.

Truly love this machine. The quarter inch foot gives me perfect seams for patchwork.

My only observation is that if you buy an extension table for this machine it should be made by Pfaff because then it will fit flush with the machine and is more robust than a generic table.

Mrs Sue Blake
02nd April 2019

Excellent service fast delivery.
when I need something for my Janome 8900QCP
I always order from this firm.
5 stars for GUR.

Kind regards

E.j Van Dijk
29th March 2019

For many years, we sewers have been waiting for a machine that was able to give a garment a finish that we would be proud of. We wanted a machine that would finish knits off without bulky seams or hems and that also looked professional too. The “wow have you really made that” we all love to hear.

We have all tried using twin needles, but have never had that extra “je ne sais quoi” that expensive garments have to them. There have been other machines in the past that have tried to fill the gap, but the stitch quality was never really consistent and nearly always skipped a few stitches. Well now there is a challenger to the crown, welcome the Brother CV3550 Coverstitch.

I have had this machine for a couple of months now and to put it quite simply, it is one of the best domestic coverstitch machines on the market so far.

I am extremely lucky to have a couple of other makes to compare this machine with. So I am speaking from my own personal experience, furthermore I also have had experience with industrial machines too.

Really one of the main reasons I bought this machine in the first place, was because of the top coverstitch which I just love. The machine was so easy to set up; the manual is to the point easy to understand and has diagrams, it runs smoothly and is also quiet compared to similar machines it is very solid so no movement whilst in operation. Not surprisingly for a quality machine it really does give that professional finishing touch to a garment that we have been looking for, that “je ne sais quoi” we talked about above. It also has one of the most consistent stitches on a domestic coverstitch I have used thus far and it has not skipped one stitch yet. Plus the quality of the stitch is also very fine.

It really is the closest to an industrial coverstitch stitch that I have personally used so far. Granted it costs a little bit more than some other machines, so as they say on those annoying shopping channels “a considered purchase” but you get what you pay for in life, well in my opinion anyway and this machine proves the rule.

29th March 2019

Whenever I require materials, machines etc I always but always go to GUR. It is a pleasure to be served by people who genuinely wish to be of help to you.
This not only applies to the day of sale, but just ask whatever, after and they will help you.
I was more than impressed with the purchase of an overlocker (renown for threading difficulties!!) when I found GUR 'on line' tutorials which went through every stage.
Nice people!!

Mr Fox
28th March 2019

Great purchase,have used GUR several times.
Always had prompt service, products cheaper than high street.
Will continue to use them.

Kate Coleman
28th March 2019

Excellent customer service and exceptional communication.

I would wholeheartedly recommend GUR for service, quality and price

Robert Evans
26th March 2019

This is the first sewing machine I have purchased and I am very impressed with it.

The delivery was very prompt and I have found dealing with GUR Sewing Superstore very easy with no problems.

Mrs Evelyn Dempsey
20th March 2019

Very pleased with my machine.
It was delivered quickly with all the extras.
There was a small problem initially, but you were very swift in correcting.
Thank you.

Mrs Marion Sansom
20th March 2019

Fell under the spell of the Sewing Bee and bought the Janome 725S.

Wonderful machine and the service I received from GUR was exceptional.

Annette Gardner
20th March 2019
Really lovely item that was bought for a gift. The website is easy to use and full of lovely things! Really quick delivery. 😊
Louise Farrington
13th March 2019

Despite making an error in making the original order on line, this was put right very quickly and kindly by the firm. I much appreciated the personal touch and the generous response.

Mr Jon Whiteley
11th March 2019
I actually wrote to you immediately to thank you for your prompt and efficient service. I am delighted with my Janome 780DC sewing machine and was equally surprised and thrilled to get a lovely free gift of the bag in whichbto keep my kit. The machine arrived here in Spain within a week of me placing the order. I ordered an overlocker from you in November and was equally delighted. Thank you again.
Mrs Jennet Sutton
10th March 2019

I just wanted to say thank you for the service in ordering my sewing machine.

I phoned to enquire about a suitable machine and some were suggested with two being perfect for my needs. There was no pressure to purchase over the phone and I was able to continue to look at these after the phone call had finished.

I decided to purchase a brother innovis 27 Tuesday evening and received emails Wednesday to say my order had been dispatched for delivery Thursday. Several e mails from yourselves and DPD kept me informed of my delivery time. It arrived promptly with a very cheerful driver, well packaged.

I had it working very quickly and it feels brilliant. I am so happy with my choice and your service. I had been recommended a few companies on a sewing page on Facebook and I am really pleased I used you and will naturally reccomend you to others.

Thank you again

L Williams
08th March 2019

This is a ‘must have’ for me these days. I thought I was going to have to give up on needlework due to ageing eyesight. This rests comfortably leaving my hands free to stitch. It’s made such a difference. I thought it might be cumbersome or awkward but it’s not. Great service as ever from GUR. They are my favourite stockists now!

Judith Tilstone
07th March 2019

I ordered a Brother cover stitch machine and received a good deal on the model I wanted. The machine arrived very promptly and I was kept informed when it was arriving. I am very pleased with my purchase and also the excellent service that G.U.R provided. I would be happy to buy from this company again in the future.

Mrs Susan Sparke
06th March 2019

Ordered a Jaguar 489 2/3/4 thread Overlocker - on a Tuesday after an online chat , it was delivered next morning well packed and ready to go. there was a price alert on this machine which made it £299 there was also 50 free reels of thread and 5 different feet which have been really useful. Machine is a dream to use. I would Recommend this machine and definitely recommend GUR for sewing machines and their service.

Mrs Jenni Wilford
06th March 2019

I have purchased from this shop on many occasions and always received my items on time and in good order and at good price.

However, I am unable to comment how the company would respond in the event of the item being of inferior quality or received damaged.

This is exactly what happened to me ordering from a different online shop sewingmachinesales where the item was damaged and it would appear that the damage /fault was there before posting. The other company were really horrible, refunded in the end but it has cost me a return postage, so I will never purchase from sewingmachinesales again.

Sewing Lady
06th March 2019

Thank you GUR Sewing Superstore, the items I needed to proceed with my project arrived quickly and have all worked beautifully.
I would be very happy to order from the site again.

Miss Keli Beamon
05th March 2019

When my foot pedal on my sewing machine started playing up, I was worried that it was going to cost an arm and a leg to get a new one. But luckily, I found GUR Sewing Superstore online really quickly.

The new pedal for my machine was easy to find on the website, a very reasonable price and the whole purchase went really smoothly.

I was kept up to date with every stage of the delivery process and received my foot pedal earlier than I expected.

It was well packaged and in perfect condition.

I now have no problems getting on with my sewing.

Thanks GUR!

Mrs Sophie Addyman
04th March 2019

Once again knowledgable and helpful staff who dealt with order very efficiently. So pleased when my machine arrived the next day too. Thanks GUR

Suzanne Gilbert
02nd March 2019

After looking online for my next machine for an age I decided to nip into GURsewing.
I’m so glad I did! The guys were so friendly and helpful
In a lovely sewing/show room, I got to take my time and have a play with any machine that caught my eye.
I was able to use the jaguar dqs405 for a good half hour and fell in love. It’s so simple to use, even Threads itself!
Fantastic service, cracking selection of tools, fabrics, pattern cutting equipment etc and all at a good price.
Will definitely be using these guys again!


Mrs R Ray
01st March 2019

Prompt delivery and a great product. The extras included the box were a nice surprise. Thank you, I would recommend you to friends.


Mrs Sandra Rowan
28th February 2019

Excellent service - first bulb arrived broken, but replacement was sent promptly and without question
Would definitely use GUR again

Alexandra Johnson
28th February 2019

I am very pleased with all aspects of the service I received from GUR Sewing Superstore. The dress pattern I bought was a very reasonable price and delivery was within a reasonable few days. Thank you GUR; I'll be buying from you again. 🙂

Mrs Marilyn Shewring
26th February 2019

GUR The Sewing Superstore are an excellent company. Their customer service is second to none, delivery was quick and the products arrived in first class condition. would highly recommend.

Mrs Anne Whitehead
23rd February 2019

After searching for the part I required i finally found it. Excellent customer service keeping me informed of parcel status. Received parcel when expected all in good condition. Would recommend this firm to anyone.
Well done GUR.

Joyce Ridsdel
22nd February 2019

Beautiful fabric. I purchased this for a border on a scrappy quilt - which contains the same pattern with multi-coloured butterflies on a black background. The majority of the quilt is a gradation of blue - and that matches the butterflies on the white background perfectly. Fast delivery too, so many thanks.

Mrs Kerry Leach
22nd February 2019

Good item information on your website made it easy to find the correct part for my machine.
Easy ordering procedure and payment, followed by speedy delivery of a well packaged bobbin case.
Many thanks.

Rowena Allsopp
21st February 2019

I can thoroughly recommend GUR & wouldn't hesitate to use them again should the need arise. I had a very good and amusing demonstration of Jaguar overlockers, with no pressure to buy. The ex display one that I bought was a bargain price and I am delighted with it. The store is a sewer's paradise with so many fabrics & beautiful threads on display, also a very comprehensive room full of haberdashery.
If you decide to visit just check on opening hours (which I didn't & had to return another day, my own fault.).

Mrs C Crook
20th February 2019
So pleased with the service and the delivery. I bought this to make it for our Church for next Christmas.
The panel is exceptional quality and beautiful colours. Cannot wait to start stitching.
Mrs Sharon Mosedale
19th February 2019

Wonderful delivery time.

I can’t wait to start quilting with these rulers.

Thank you for a lovely carry bag too.

It was a nice surprise.

I will use it to carry my sewing projects🙏🏼

Pooja Vasani
18th February 2019

I found the whole process of buying a sewing machine from GUR a very pleasant experience from start to finish.
Lots of info on site and kept updated on every step along the way.

I would recommend GUR to my family and friends and already have recommended them to people asking for buying advise in online sewing groups

Valerie Smith
17th February 2019

Amazing customer service ! The goods arrived the next day !The gentleman I spoke to on the phone could not have been more helpful.
Very competitive prices

Would recommend GUR for customer service and speed of response.

Mrs Nelly Carew-gibbs
15th February 2019

Exceptional service , ordered thurs evening, delivered monday afternoon. Kept informed of order progess along the way and given the option of changing the delivery time with plenty of notice, which not all companies do.
The Novum Supalock is a sturdy bit of kit, with a robust feel to it. As a complete beginner I wanted a machine that was easy to use and thread. It is, and the instructional dvd on threading was extremely useful. The paper manual is thorough, haven't had to resort to you tube videos to be able to use it! In my opion the stitch quality is very good, my only frame of reference for that is a comparison with a Janome overlocker that i've used in my beginners sewing class. I think the Novum is the better machine.

Ms Katrina Maddrell
15th February 2019

I’m always a bit dubious ordering from new companies as there are so many “dodgy” ones out there, but GUR Sewing Machines didn’t disappoint.

My embroidery hoop arrived within a few days, as described, securely packaged and with nearly £10 off the price elsewhere, so I was very pleased!

I will be ordering from them again!

Miss Joanne Bailey
14th February 2019

This Santa stocking panel was really super when I received it. Very prompt service I am going to enjoy making it up. The. Colours are better than I thought they would be. Will not hesitate to use this company again well done

Mrs Patricia Warwick
12th February 2019

Very prompt delivery of my order which was greatly appreciated.

Great price too.

Definitely will be ordering again in the near future and heartly recommend GUR.

Many thanks for your service.

Monica Kinsman
11th February 2019

Found the item I was looking for, an extension table for my sewing machine, on google search, price was good!

When I checked out the site, if I agreed to newsletters and gave email address a further reduction!

Fantastic! Item arrived quickly and in great condition.

Would recommend GUR for customer service and speed of response.

Thanks Guys!

Colin Holstein
11th February 2019

Very pleased with my gathering foot. I used it on my very old Janome overlocker 434D and was delighted with the result. I have not used this overlooked to its full potential and am so pleased that I am able
I obtain extra feet for it. I recently bought the blind stitch foot from GUR which also have great results. With these new extras I am making much more adventurous use of this 20+ year old overlocker. I will certainly be looking for more items in the future.

Patricia Kitching
10th February 2019

Have bought several things from GUR and have always found the service very good. I needed some information on my last purchase and rang GUR and spoke to Palma who couldn’t have been more helpful. Customer service is amazing. Thankyou.

Mrs Cathryn Coate
09th February 2019

Excellent customer service and value for money!..... I finally purchased a Jaguar 489 overlocker after doing loads of on line research and also having spoken to GUR about several models and weighed up their very helpful advice. On receipt, at first I struggled to get the stitches correct, being my first ever overlocker, but having called GUR for advice, I received a phone call from Palma, who talked me through the correct settings, I persevered and sent photos of the results of my test stitches at different settings through, as he suggested. Palma then took the time to call me again and look at the photo samples with me, explaining things very thoroughly. He also sent me the free January offer of a handheld steamer immediately when I queried if I was eligible, so all in all, I cannot fault the customer service I received, it is refreshing to get such great pre and post purchase support. I highly recommend GUR and will certainly be buying again from you again, and thank you for your patience as a novice overlocker sewer! And finally, after speaking with Palma only two days ago for advice, I have now made my first knit fabric item, ever, and all on the Jaguar. It was so quick and easy to do, and looks great!

Mrs Fiona Steventon
08th February 2019

I sent in a query re a ditch quilting foot very quickly replied to with a very clear answer. Have ordered the foot on a very easy to use ordering site. Thank you G U R sewing machines.

Mrs M Burge
08th February 2019

First class company to shop with. Competitive prices, speedy delivery and most importantly, kind, helpful staff who make me feel appreciated. Thanks and WELL DONE!!!

Mrs Susan Hammond
07th February 2019

Absolutely delighted with my new sewing machine. It's made a huge difference to my productivity and although expensive it's worth every penny. GUR Sewing Machines have equally been lovely to deal with (I had an issue with a double order that was sorted out without any hassle). Will def be using this website and company going forward.

30th January 2019

My Stitchmaster arrived within about 3 days, really fast considering I live in France. Unfortunately the instructions to the machine were missing, so I called GUR by phone and a copy was sent to me straight away. This is the second machine I have purchased online from GUR and I highly recommend them, delivery is quick and reliable and the staff are very helpful and friendly. I have never actually been to the store but next time I am around Birmingham, I will make a point of popping in to thank them personally. Top shop!!

Christine Lawton
30th January 2019
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