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TESTIMONIALS

Although I have not made full use of all its capabilities, this is a lovely machine that stitches absolutely perfectly. Setting it up takes a while, but it is well worth it. This is a very heavy machine that needs 2 people to move it around. The team at GUR have been outstanding. I purchased my machine on a Sunday night for a Tuesday delivery and I received a call on Monday morning asking if I wanted to receive it early. I was given a timeframe and the member of the team that delivered it called when he was 45 minutes away to give me a heads up. Then followed instructions to deliver it safely. All in all a purchase well worth the money, I am so pleased I went with GUR over any other company!

Maialen Correcher ()
24th October 2025

I've been sewing for several years now, and GUR has always been my go-to for all my sewing needs. Their customer service is second to none—always incredibly helpful when I need advice, and delivery is consistently prompt and reliable. I’ve had this machine for just over a week, and I’m totally smitten. It may only do one stitch, but it does it brilliantly. I’m currently breezing through a large quilt with ease, and the results are fantastic. Highly recommend!

Sue (England)
20th October 2025

The Brother Innov-Is A150 machine is simply amazing, more importantly the right one for me. I did do a fair bit of research prior to picking this exact brand and model, there was a bit of gliche with the delivery process which was very quickly sorted. I've already completed my first quilt within a week of having the machine and it has worked like a marvel. Troubleshooting and other instructions are freely available and there's no issue accessing this information, as and when required. Cannot wait to get going with some more projects soon!

Jackie Singh ()
22nd September 2025

My Brother Innov-Is V5 LE Sewing and Embroidery Machine This machine is a game-changer! 💖 expensive for me, but it's worth every penny for the quality and features it offers. I undertook extensive research to ensure my new sewing machine aligned with my needs, and I am delighted to say it far exceeds expectations. Thank you to GUR sewing for the excellent customer service, they were very helpful and answered all of my questions. The machine arrived first thing the next day. I would definitely recommend this machine, you won’t be disappointed.

Pauline Doyley ()
03rd August 2025

I live in our Motorhome and have a Juli Jurwve sewing machine which requires a transformer due to the Japanese voltage. It’s also an embroidery machine and weighs 22 kilos. Manoeuvring it around the MoHo wasn’t easy due to its weight and we have to be mindful of the weight we can legally carry. I have always found Japanese machines to be very reliable which is why I decided to buy this machine. I was making a Prom dress and was struggling with my current Juki’s weight. I finished the dress using this machine and I cannot fault it. Did everything I needed it to do and am looking forward to my next (now third with this machine) project. Can’t seem to add a photo of the finished dress, sorry but happy to highly recommend. I should also add that I am an experienced seamstress, I have made sprayhoods for boats, flags for Slimming World and Gazebos for the Royal British Legion. I know sewing machines and as a domestic machine I would definitely recommend this one.

Fiona Fellows (Fareham, Hampshire)
22nd July 2025

Amazing service.
Was delivered in 24hrs by courier. Help with set up on the phone.
Machine is great quality and as described.
It's worked every day since delivery with no issues.

Tom Stores ()
05th July 2025

I have been after a sewing machine with a larger throat for a while now. I kept coming back to the q100. I eventually decided to call the shop and seek their advice. What a lovely man. He spent about an hour on the phone asking me what I wanted to sew, how often, fabrics I wanted to use etc. He came up with a list of three and then told me to go away and have a think about it. So I did. And I still came back to the Novum Q100. And how pleased am I. Its a size that's for sure, but not unmanageable. The sewing area is larger than I have been used to and makes for a little work area for pins and such. The needle up/down function is a joy, and the lock stich is too. There are enough functions to be excited by but not over awed by. The touch screen is intuitive and it comes with a paper manual to get you going. The machine also comes with a 1/4" quilting foot, but it does not have a guide, so I bought one that did. The only thing the machine does not have that my regular sewing machine does is a measuring guide printed on it. But I can live without that. It was a lot of money, but most definitely worth every penny. Thank you for your help and guidance and time, it was greatly appreciated.

A Petty (Straffordshire)
03rd July 2025

The Novum Pro Q100 has completely elevated my sewing experience — especially for quilting and large patchwork projects. As someone who works on everything from king-size quilts to intricate piecing, the extra-long 11" arm space has been an absolute game-changer. No more struggling to manoeuvre bulky layers — there’s room to work comfortably and precisely. The machine came with an impressive range of accessories and presser feet, including walking foot, quilting guide, and free motion foot — the kind of kit you'd expect from a much higher-end machine. I was also genuinely impressed by how quiet yet powerful the motor is. It glides through layers of wadding and denim without hesitation. The delivery from GUR Sewing Machines was incredibly fast and well-packaged. From order to first stitch, it was smooth and professional all the way.

Tracey (Willenhall)
30th June 2025

I’ve been using the Stitchmaster Lifestyle 460 for a few weeks now and I’m really happy with it. The 60 built-in stitches give me plenty of variety for both sewing and quilting, and the touch panel is super easy to use. It runs smoothly and quietly, and the adjustable foot pressure is a big plus when switching between light and heavy fabrics. I’ve already made a few projects with different materials, and it’s handled them all really well. For the price, it’s a fantastic all-round machine, I cannot believe how much features this has, without spending a fortune!

Dorothy (Castle Bromwich)
30th June 2025
A great all-rounder for everyday sewing I bought the Stitchmaster Impression 360 as a lightweight, go-to machine for basic sewing and it’s been fantastic! It’s super easy to use, even for someone like me who’s not very experienced. The 24 built-in stitches cover everything I need, and the automatic needle threader is a huge time-saver. It’s powerful enough to handle denim but still gentle on lighter fabrics. I also love how compact and portable it is, perfect for moving around the house or taking to classes. Overall, a great value machine that’s perfect for everyday sewing projects!
Sophie (Bloxwich)
27th June 2025
I’ve been using the Stitchmaster Lifestyle 480A for a few months now, and it’s honestly been a joy to sew with. It comes with 80 built-in stitches, including decorative, utility, and stretch options, plus 7 one-step buttonholes—perfect for dressmaking, home décor, and quilting. I’ve used it for a range of projects, and it’s handled everything beautifully. The automatic needle threader is such a time-saver, and the top-loading bobbin makes setup really quick. I also appreciate the clear LED display and simple touch buttons—it’s really easy to select and adjust stitches without any fuss. It’s surprisingly powerful for a machine at this price, with a strong motor and a smooth, quiet operation. The adjustable foot pressure and drop-feed system are great for switching between fabric types and doing free-motion quilting. It also has a free arm, which is ideal for sleeves and smaller projects. Overall, I think the 480A is a fantastic option if you want a reliable machine with modern features that’s still easy to use. It’s helped me take on more complex projects with confidence!
Michelle (Darlaston)
27th June 2025

The Novum Pro Q100 has truly transformed my sewing experience. The extra-long arm provides exceptional space, making it perfect for quilting and handling larger projects with ease. It’s not only powerful and user-friendly but also packed with advanced features—like the automatic thread cutter, knee lift, and intuitive touchscreen that streamline the sewing process and save so much time. I was especially impressed by the wide range of accessories and presser feet included, many of which are typically only found with premium machines. Excellent value for money and ideal for anyone looking to upgrade their sewing setup. To top it off, the delivery from GUR was fast and efficient. I couldn’t be happier with both the product and the service — I’d highly recommend GUR to anyone looking for quality and reliability.

Zainab (Balsall Heath)
27th June 2025
The Novum Pro Q100 has been a game changer for my sewing. The extra-long arm gives loads of space for quilts and larger items, and the built-in features—like the auto thread cutter, knee lift, and touchscreen—make sewing smoother and faster. It’s easy to use, powerful, and packed with features and it has plenty of accessories and feet usually found in higher-end machines. Overall an excellent machine for quilting and large projects, it's great value for money! I Was really impressed with the speedy and efficient delivery, would highly recommend GUR to everyone. Thank you for my machine. I look forward to many happy sewing hours!
Paul (Long Eaton)
26th June 2025

I love this machine was delivered quick and easy perfect customer service from gur this is my 3rd machine from them It's very easy to use perfect embroidery easy set up

Donna Woods (Great Yarmouth )
06th May 2025

I brought this machine after doing some research in what would work best for me and what I plan to sew. It's a lovely machine and works great. I have only used it a few times yet and not used all the functions but I do plan to get in to some projects. It's easy to load the thread, speed control is the button to slide. I do currently refer to the manual on how to set it up and do things which is very detailed. I chose GUR Sewing Superstore as its local to me and if ever needed anything I could pop in to the shop and liaise with the staff. Great buy I'm happy with it.

Summera (Birmingham)
10th April 2025
Quick efficient service as always , the quilting foot easy to fit on my Novum E200 sewing machine ,an extra pack of sewing needles is a must and of course the bobbins it’s a good idea to thread all your bobbins in one go as you don’t want to run out thread when your sewing machine, All items are of good quality ,good customer service and good quality products.
Deborah Sawicki (Scotland)
21st March 2025

My purchasing experience was smooth and hassle-free, making the entire process incredibly easy.

The next-day delivery was a fantastic bonus, allowing me to start using my new machine without any long wait times.

I absolutely love it! The machine is user-friendly, and I haven’t had to worry about adjusting tensions—everything just works perfectly.

Since moving into my new apartment a month ago, this machine has been an absolute game-changer. I’ve already made beautiful new curtains and custom sofa cushions, adding a personal touch to my space.

I can’t wait to take on more projects and see what else I can create! Highly recommend!

Cp (Bromsgrove)
05th March 2025

I wanted a basic machine with a large throat space to use on my new Cutie Breeze Quilting frame.

I’m very happy with the machine.

I haven’t used it on the frame yet as I wanted to use the machine on its own first to get used to it but I’ve a few things on it now and I’m very happy with it.

The size of the throat is great, looking forward to using it on my frame, hopefully next week 😊

Lb (Sheffield)
05th March 2025
I recently purchased a Stitchmaster 450 and was delighted to receive it the very next day. The machine itself is fantastic, sturdy, quiet, and equipped with a great variety of stitches. So far, the stitching quality has been excellent, and the machine is incredibly user-friendly. In summary, my experience with GUR was outstanding, with excellent service and great value for money.
Teresa Vaughan (Doncaster)
27th February 2025
I ordered a Novum Pro Q400, and I was extremely impressed with the fast delivery, as it arrived the very next day. After using it extensively, I can confidently say that it is an outstanding machine, perfect for all my freehand embroidery and patchwork projects. The quality, precision, and ease of use have exceeded my expectations, making my sewing experience more enjoyable and efficient. I am thoroughly pleased with my purchase and would highly recommend this machine to anyone looking for a reliable and high-performing sewing tool.
J Matthews (London)
26th February 2025

I bought the Novum E200 recently, and I can honestly say that it is a fantastic sewing machine,customer service was excellent from when I telephoned them to place my order ,to receiving my order the very next day , highly recommend

Sawicki (London)
03rd February 2025

Fantastic value for money and quick delivery. Bought this machine for sewing away days but will use on a more regular basis as it is easy to setup

Hatton (Hampshire)
27th January 2025

Just received this Sewing machine and WOW absolutely fantastic, perfect for my Sewing Days with my quilting colleagues, and also a fabulous price, can HIGHLY recommend this machine and also GUR quick service and delivery Thank You

Hatton (Hampshire)
23rd January 2025

Great, not much more I can say ...the service was great ,delivery and timing were great and the machine is amazing I love it, it had more to offer than my old machine which had done a lot of Soft Furnishing work ,but now need a machine for lighter work as well and this one will do it all, it's great, and the Price well what can I say 😀 ...

Jones (London)
14th January 2025
Once I placed my order it was delivered the next dayThe machine was well packaged and all accessories where in the box including the handbook which was so nice as I didn't have to download it.I love this machine and the order process was easy and convenient, I would highly recommend GUR to everyone.Thank you for my machine. I look forward to many happy sewing hours
White (Tyne & Wear)
02nd January 2025

I ordered from GUR on 2 previous occasions. This is my second Janome sewing machine and it is superb. I have a Janome Sewist 525S, which I've always liked but decided it was time to upgrade to a computerised machine. I decided to go up a couple of notches and I am vert pleased I did. It was an easy transition and this machine is a dream. The only feature I've not tested is the button holes, but I have used the machine to darn so know the button foot works.The machine arrived safely, quickly and the package tracking was perfect.I did not leave a review until after Christmas as this was a present and so only been given a proper outing in the last few days.

Harris (Gloucestershire)
31st December 2024

I needed a replacement for my old sewing machine. Having purchased the Novum overlocker and a cover stitch machine from GUR, both of which I have been very pleased with, I decided to purchase the Novum sewing machine.I finally tried it out this week and am so pleased with it. It runs very smoothly and is so much quieter than my Janome sewing machine. I tried setting some of the embroidery stitches with pleasing results. A bonus that I purchased this during the Black Friday event.Delivery was, as usual with GUR, the next day. Give the company and the machine 5 Stars all day long

Williams (Buckingham)
23rd December 2024

I’ve had this machine a few months now, because I wanted to give it a proper use before leaving my review. I bought this machine for free motion quilting, to use on my Freestyle quilting frame - I’d been using a Brother NV1800Q (which also doubles as my main sewing machine) but wanted more throat space.

I used the Novum straight out of the box to quilt a bed sized quilt, and I’m really impressed with it. I’ve used Brother machines for more than a decade and was a bit nervous to buy a machine from a brand unknown to me, but the Novum actually performs better than the Brother with quilting.

The Brother seemed to require a specific combination of needle, thread and speed to get good quality results, but the Novum performed perfectly with whatever combination I gave it - not a single skipped stitch, thread nest, or snapped thread throughout the whole quilt, not even over the thick seams.

I’m extremely impressed with it and am so glad I bought it. Yes it’s big, but it feels really solidly built and performed exactly what I asked of it without drama. 10/10, and if you’re thinking of buying it, you won’t be disappointed.

Grimwood (Kent)
17th November 2024

I bought this Pro Q9 instinctively after struggling to sew layered projects with my main machine. Well, I have to mention I’m really impressed! It produces excellent stitches, has a long arm for handling wider projects, and it effortlessly keeps up with my pedal speed.

Patrick (Crewe)
31st October 2024

I decided to upgrade from my Brother sewing machine, looking for a model with more arm space to accommodate everything from small projects to large quilts. The Novum Pro Q500 has met all my expectations! It includes every feature my Brother lacked: a knee lifter for hands-free presser foot control, faster sewing speeds, consistent stitches (even at high speeds), a built-in thread cutter, a drop-in bobbin and it's still computerised. I’ve even seen quilters use the Novum Pro Q500 on a long-arm rig to topstitch quilts. Although I was initially hesitant about the higher price, I’m thrilled with my choice. I did encounter some minor tension issues during the first few uses, but they quickly resolved, and I haven’t had any problems since. Right now, I’m working on a quilt for my daughter, and it’s coming together beautifully. I would absolutely purchase this machine again and look forward to adding a second Novum in the future, as well as making many quilts for my loved ones.

Irene (Bath)
31st October 2024

My husband saw this on your website and thought it would be a good fit, as I was looking for a new machine. Checked it out as machine site were new to me. Using the site was easy straight forward and quick once placed my order was quick to arrive. On arrival machine was as described and on using exceeded my expectation. Still learning with it but over the moon with it ,can give more info when I've used it more. Also received a courtesy email making sure it arrived which was a nice touch. Looking forward to my new relationship with GUR

S Rose (Cheshire)
25th August 2024
I am very pleased with my new machine. After a tentative start, I soon was able to make progress with help from Palma at the support team. I appreciate the extended space between the needle and the arm which enables more bulky sewing easily. The added level space of the optional surround table is also helpful in keeping the material flat and easy to manipulate. I am now progressing to free embroidery which I have done before and have had no problems transferring to my new machine.
Bonnrr (West Yorkshire)
29th July 2024
I have been impressed with the Novum Pro Q9 Long Arm Sewing Machine. The delivery was fast, the packaging perfect and the machine undamaged and ready to go. I needed the machine as a portable unit for sewing canvas boat covers. I am not professional, but own two boats that seem to have a lot of canvas! I have just replaced a window in one of the covers and the machine coped very well. I have had to do a slight modification as my sewing twine comes on a 5000m cob that does not fit the machine, but the fix was easy. I have an Adler heavy duty machine set up in my garage, but that may be obsolete now. The Novum Walking Foot is still to be judged. I am not wholly convinced it is an improvement on the standard foot although maybe I am being unfair as it was working on plastic see-through material and probably couldn't get a proper grip - we shall see.
Smith (Hull)
24th June 2024

A wonderful sewing machine, I have terrible arthritis in my hands and feet, and this machine has allowed me to continue My love for sewing, I recommended this machine to a friend who also has arthritis and she bought one too.Highly recommend, arrived very quickly. Thank you

Tait (Edingburgh)
14th June 2024
After a postage issue, (not GURs fault) that GUR resolved very promptly, I took delivery of the Novum Pro Q400 sewing machine. I'll be honest, it's not a brand I know anything about so did take a punt - and I am so glad I did. What a great machine!! Feels sturdy in use and is relatively quiet compared to my previous machines. Even today, it's quilting a baby quilt quite happily without a walking foot, but I will be getting one soon. The only cons for me, are that it doesn't have a serpentine stitch which is my favourite quilting stitch and that you can't move the needle manually. Give Novum brand a try, you'll be pleasantly surprised
C.f (Cambridgeshire)
28th May 2024

Love love love my machine,it can do everything I need and makes so many little tasks easier, tysm Noel

Chrissie Chapman (Wales )
19th May 2024

Very easy to shop on line. Delighted with the Novum Pro 500q. I have upgraded from a domestic sewing machine. And am just studying all the quilting programs and books so I can enjoy quilting and have a bit of confidence to use the machine for its full potential.

Jackie (London)
29th March 2024
Even though I know nothing about sewing, I realized that having a machine would be useful for repairing coats and taking up overalls, given that I'm a farmer. I contacted "GUR Machine Machines" and purchased a superb Novum E200 machine that fulfills all my needs. I also get all my accessories, such as needles and thread, from them. I simply tell them what I need to do, and they always provide me with the right tools and advice. Their prices are very competitive, the postage is quick, and their knowledge is unmatched. I don't look anywhere else for anything related to sewing and highly recommend them to others.
Rose (Milton Keynes)
21st March 2024
I am an intermediate to advanced skills in sewing and crafting. Although my faithful Janome sewing machine has served me well for 38 years, it's beginning to show its age. Now that I've retired and have a grandchild to make things for, I finally have the time to explore new sewing projects like embroidery and quilting. Unfortunately, my old machine isn't equipped for these tasks. I'm in need of a fast and versatile sewing machine that can handle various projects including clothing, costumes, curtains, pillows, and napkins. Since I already have a Novum overlocker that I adore, my initial plan was to explore Janome sewing machines. However, the abundance of Janome models has made it challenging to narrow down my choices. I came across the Novum Pro 400, which seems to meet all my requirements perfectly. Best choice made, I love my new purchase and have already finished 3 of my projects without any issues.
Mary (Wales)
21st March 2024
What absolute pleasure doing business with this company from start to finish! Could not recommend them enough. 5* star service and also 5* communication. Purchased the brother PR 680W and what absolute machine! Thank you so much Gur sewing will be coming back very soon!
Sam (Wales)
07th March 2024

I would not be able to afford this machine if I bought it from the manufacturers or another supplier. I received it within a couple of days of my order being processed. It was a very easy ordering experience. I love the fact that there is an option to split the payments into manageable chunks.I am new to sewing, and was a little bit nervous about ordering a brand New machine. The instructional videos on the site are excellent. They are also available on YouTube. The quick threading system and drop and sew bobbin feature are perfect for beginners. The machine itself is joy to use. There are choice of 500 stitches. Some of them are in think it's Chinese or Japanese fonts. They in their own right are very very pretty.I've had to ring the store a couple of times with questions, not about the machine, however I found the customer services excellent.I could not be happier with my purchase. I've shared details of the store with family and friends as I think they are highly recommendable.

Sharon (London)
22nd February 2024

I have just bought this machine so am still getting used to it. I have created a Novum Sewing Group on Facebook so if you'd like to increase your knowledge or share experiences please join.

Elizabeth (United Kingdom)
08th February 2024
I bought this machine because I am a quilter and needed a machine with a bigger throat space and as few fancy stitch options as possible. I was not disappointed. This is a wonderful machine that sews like a dream. The stitch precision is fantastic as is the tension. Feeding the fabric through is very smooth and I could not be happier. The machine is extremely good value for money; even more so since I bought it on sale (and it came with a free extension table). The service from GUR was exemplary. I sent two emails with questions and got a swift reply. I was a bit of a nuisance asking them to double check a measurement, and they did. In short, I cannot recommend the shop or the machine enougth, and I look forward to many years of joyful sewing.
Weiber (Dunbartonshire)
03rd February 2024

My sister bought me this machine as I was looking for a slightly bigger one. I seen this and done loads of research on it but I just kept coming back to it. I knew I had to get it as it was the machine for me..I love how quiet it is and elegant and professional it looks. I haven't played around yet with the stitches or anything else on it. I make quilts and was the perfect machine. For me to experiment with.I would highly recommend this am hone as you get excellent value for money and definitely won't be disappointed.I shall leave another review once I have had it longer and played around with everything it has. But thank you GUR machines for such an excellent value for money machine and I have to say the delivery time was 100% quick.

Gorman (County Antrim)
29th January 2024

This machine is terrific value for money. Good quality with lots of features and attachments that you might otherwise find on a much more expensive machine. It is stylish in looks and smooth and efficient in action.

Lizanne (Bedfordshire)
15th January 2024

I’m so pleased with this machine. It’s really easy to use and I’m really impressed with the features it offers. Pluses for me are the drop in bobbin and the start stop facility. There are loads of stitch patterns available too. It’s a little fiddly unscrewing the plate to access the parts to oil, but I think that’s me rather than the machine.

Caroline Munn ()
10th January 2024

Biased in favour of Brother. I love this machine.

Purchased the Innovis F480 shortly after its introduction many years ago. Sadly in October of 2023 she met with a fatal accident. Looked at various machines in the range, decided the F580 would meet my needs. I can download and/or purchase additional embroidery designs as and when, A wide range of stitches to suit everyone from utility to embroidery and alphabets . Easy to use and understand. A novice could sew within an hour. There is guidance built into the machine. The manual is easy to read and follow, read through it first and try things out. Probably additional help on YouTube which I don't use. Staff at GUR were polite and helpful, delivery was as stated on time. Lovely, polite delivery man who said "I bet Santa is glad he's not delivering this!" It is a considered purchase but the F580 is worth every penny and more. Not yet used PE Design2 which came with the machine, look forward to trying it. My young kitten loved the packaging and he played with it for hours.

Thank you.

Seasons greetings to all.

Miss A J (Staffs)
18th December 2023

I purchased the Brother Innov-Is M380D Sewing and Embroidery Machine, Iron On Away Stabiliser 10m (£5.00), Brother Plastic Bobbins 11.5mm 20pk (£8.99), Brother Bobbin Thread - White | 5 Pack | X81164001/EBTCE (£17.45), Brother QKM2UK | Creative Quilting Kit (£35.00)Madeira 8042 | Softbox | Rayon No.40 | 40 x 1000m; 2 x Bobbinfil 1500m Spool (£94.50) recently.

The service from GUR prior to buying the machine has been so value, the machine has exceeded my expectations.

Mrs Sandra ()
25th November 2023

This is a stunning machine -,have had it for about six weeks as a step up from my Horizon 7700 and have yet to use all the fabulous features. With the Accurate Stitch regulator and large extension table included in the intro offer, I truly believe this will be my last 'new' machine purchase. Thank you GUR for your usual prompt and professional sale and delivery

Geri Edwards (Gur Website)
09th November 2023

Purchased as a lightweight and sturdy machine to take to workshops, which if fulfils. Delighted with the range of stitiches, easy to drop feed dogs and the needle threader. A well made machine. I have a Jaguar overlocker and highly recommend this brand. Excellant value for the money.

Jane Robinson (Wales)
11th October 2023
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