Sewing machines & product testimonials by consumers
26th March 2019 - Robert Evans

Excellent customer service and exceptional communication.

I would wholeheartedly recommend GUR for service, quality and price

20th March 2019 - Mrs Evelyn Dempsey

This is the first sewing machine I have purchased and I am very impressed with it.

The delivery was very prompt and I have found dealing with GUR Sewing Superstore very easy with no problems.

20th March 2019 - Mrs Marion Sansom

Very pleased with my machine.
It was delivered quickly with all the extras.
There was a small problem initially, but you were very swift in correcting.
Thank you.

20th March 2019 - Annette Gardner

Fell under the spell of the Sewing Bee and bought the Janome 725S.

Wonderful machine and the service I received from GUR was exceptional.

13th March 2019 - Louise Farrington
Really lovely item that was bought for a gift. The website is easy to use and full of lovely things! Really quick delivery. 😊
11th March 2019 - Mr Jon Whiteley

Despite making an error in making the original order on line, this was put right very quickly and kindly by the firm. I much appreciated the personal touch and the generous response.

10th March 2019 - Mrs Jennet Sutton
I actually wrote to you immediately to thank you for your prompt and efficient service. I am delighted with my Janome 780DC sewing machine and was equally surprised and thrilled to get a lovely free gift of the bag in whichbto keep my kit. The machine arrived here in Spain within a week of me placing the order. I ordered an overlocker from you in November and was equally delighted. Thank you again.
08th March 2019 - L Williams

I just wanted to say thank you for the service in ordering my sewing machine.

I phoned to enquire about a suitable machine and some were suggested with two being perfect for my needs. There was no pressure to purchase over the phone and I was able to continue to look at these after the phone call had finished.

I decided to purchase a brother innovis 27 Tuesday evening and received emails Wednesday to say my order had been dispatched for delivery Thursday. Several e mails from yourselves and DPD kept me informed of my delivery time. It arrived promptly with a very cheerful driver, well packaged.

I had it working very quickly and it feels brilliant. I am so happy with my choice and your service. I had been recommended a few companies on a sewing page on Facebook and I am really pleased I used you and will naturally reccomend you to others.

Thank you again

07th March 2019 - Judith Tilstone

This is a ‘must have’ for me these days. I thought I was going to have to give up on needlework due to ageing eyesight. This rests comfortably leaving my hands free to stitch. It’s made such a difference. I thought it might be cumbersome or awkward but it’s not. Great service as ever from GUR. They are my favourite stockists now!

06th March 2019 - Mrs Susan Sparke

I ordered a Brother cover stitch machine and received a good deal on the model I wanted. The machine arrived very promptly and I was kept informed when it was arriving. I am very pleased with my purchase and also the excellent service that G.U.R provided. I would be happy to buy from this company again in the future.

06th March 2019 - Mrs Jenni Wilford

Ordered a Jaguar 489 2/3/4 thread Overlocker - on a Tuesday after an online chat , it was delivered next morning well packed and ready to go. there was a price alert on this machine which made it £299 there was also 50 free reels of thread and 5 different feet which have been really useful. Machine is a dream to use. I would Recommend this machine and definitely recommend GUR for sewing machines and their service.

06th March 2019 - Sewing lady

I have purchased from this shop on many occasions and always received my items on time and in good order and at good price.

However, I am unable to comment how the company would respond in the event of the item being of inferior quality or received damaged.

This is exactly what happened to me ordering from a different online shop sewingmachinesales where the item was damaged and it would appear that the damage /fault was there before posting. The other company were really horrible, refunded in the end but it has cost me a return postage, so I will never purchase from sewingmachinesales again.

05th March 2019 - Miss Keli Beamon

Thank you GUR Sewing Superstore, the items I needed to proceed with my project arrived quickly and have all worked beautifully.
I would be very happy to order from the site again.

04th March 2019 - Mrs Sophie Addyman

When my foot pedal on my sewing machine started playing up, I was worried that it was going to cost an arm and a leg to get a new one. But luckily, I found GUR Sewing Superstore online really quickly.

The new pedal for my machine was easy to find on the website, a very reasonable price and the whole purchase went really smoothly.

I was kept up to date with every stage of the delivery process and received my foot pedal earlier than I expected.

It was well packaged and in perfect condition.

I now have no problems getting on with my sewing.

Thanks GUR!

02nd March 2019 - suzanne gilbert

Once again knowledgable and helpful staff who dealt with order very efficiently. So pleased when my machine arrived the next day too. Thanks GUR

01st March 2019 - MRS R RAY

After looking online for my next machine for an age I decided to nip into GURsewing.
I’m so glad I did! The guys were so friendly and helpful
In a lovely sewing/show room, I got to take my time and have a play with any machine that caught my eye.
I was able to use the jaguar dqs405 for a good half hour and fell in love. It’s so simple to use, even Threads itself!
Fantastic service, cracking selection of tools, fabrics, pattern cutting equipment etc and all at a good price.
Will definitely be using these guys again!


28th February 2019 - Mrs Sandra Rowan

Prompt delivery and a great product. The extras included the box were a nice surprise. Thank you, I would recommend you to friends.


28th February 2019 - Alexandra Johnson

Excellent service - first bulb arrived broken, but replacement was sent promptly and without question
Would definitely use GUR again

26th February 2019 - Mrs Marilyn Shewring

I am very pleased with all aspects of the service I received from GUR Sewing Superstore. The dress pattern I bought was a very reasonable price and delivery was within a reasonable few days. Thank you GUR; I'll be buying from you again. 🙂

23rd February 2019 - Mrs Anne Whitehead

GUR The Sewing Superstore are an excellent company. Their customer service is second to none, delivery was quick and the products arrived in first class condition. would highly recommend.

22nd February 2019 - Joyce Ridsdel

After searching for the part I required i finally found it. Excellent customer service keeping me informed of parcel status. Received parcel when expected all in good condition. Would recommend this firm to anyone.
Well done GUR.

22nd February 2019 - Mrs Kerry Leach

Beautiful fabric. I purchased this for a border on a scrappy quilt - which contains the same pattern with multi-coloured butterflies on a black background. The majority of the quilt is a gradation of blue - and that matches the butterflies on the white background perfectly. Fast delivery too, so many thanks.

21st February 2019 - Rowena Allsopp

Good item information on your website made it easy to find the correct part for my machine.
Easy ordering procedure and payment, followed by speedy delivery of a well packaged bobbin case.
Many thanks.

20th February 2019 - MRS C CROOK

I can thoroughly recommend GUR & wouldn't hesitate to use them again should the need arise. I had a very good and amusing demonstration of Jaguar overlockers, with no pressure to buy. The ex display one that I bought was a bargain price and I am delighted with it. The store is a sewer's paradise with so many fabrics & beautiful threads on display, also a very comprehensive room full of haberdashery.
If you decide to visit just check on opening hours (which I didn't & had to return another day, my own fault.).

19th February 2019 - Mrs Sharon Mosedale
So pleased with the service and the delivery. I bought this to make it for our Church for next Christmas.
The panel is exceptional quality and beautiful colours. Cannot wait to start stitching.
18th February 2019 - Pooja Vasani

Wonderful delivery time.

I can’t wait to start quilting with these rulers.

Thank you for a lovely carry bag too.

It was a nice surprise.

I will use it to carry my sewing projects🙏🏼

17th February 2019 - Valerie Smith

I found the whole process of buying a sewing machine from GUR a very pleasant experience from start to finish.
Lots of info on site and kept updated on every step along the way.

I would recommend GUR to my family and friends and already have recommended them to people asking for buying advise in online sewing groups

15th February 2019 - Mrs Nelly Carew-Gibbs

Amazing customer service ! The goods arrived the next day !The gentleman I spoke to on the phone could not have been more helpful.
Very competitive prices

Would recommend GUR for customer service and speed of response.

15th February 2019 - Ms Katrina Maddrell

Exceptional service , ordered thurs evening, delivered monday afternoon. Kept informed of order progess along the way and given the option of changing the delivery time with plenty of notice, which not all companies do.
The Novum Supalock is a sturdy bit of kit, with a robust feel to it. As a complete beginner I wanted a machine that was easy to use and thread. It is, and the instructional dvd on threading was extremely useful. The paper manual is thorough, haven't had to resort to you tube videos to be able to use it! In my opion the stitch quality is very good, my only frame of reference for that is a comparison with a Janome overlocker that i've used in my beginners sewing class. I think the Novum is the better machine.

14th February 2019 - Miss Joanne Bailey

I’m always a bit dubious ordering from new companies as there are so many “dodgy” ones out there, but GUR Sewing Machines didn’t disappoint.

My embroidery hoop arrived within a few days, as described, securely packaged and with nearly £10 off the price elsewhere, so I was very pleased!

I will be ordering from them again!

12th February 2019 - Mrs Patricia Warwick

This Santa stocking panel was really super when I received it. Very prompt service I am going to enjoy making it up. The. Colours are better than I thought they would be. Will not hesitate to use this company again well done

11th February 2019 - Monica Kinsman

Very prompt delivery of my order which was greatly appreciated.

Great price too.

Definitely will be ordering again in the near future and heartly recommend GUR.

Many thanks for your service.

11th February 2019 - COLIN HOLSTEIN

Found the item I was looking for, an extension table for my sewing machine, on google search, price was good!

When I checked out the site, if I agreed to newsletters and gave email address a further reduction!

Fantastic! Item arrived quickly and in great condition.

Would recommend GUR for customer service and speed of response.

Thanks Guys!

10th February 2019 - Patricia Kitching

Very pleased with my gathering foot. I used it on my very old Janome overlocker 434D and was delighted with the result. I have not used this overlooked to its full potential and am so pleased that I am able
I obtain extra feet for it. I recently bought the blind stitch foot from GUR which also have great results. With these new extras I am making much more adventurous use of this 20+ year old overlocker. I will certainly be looking for more items in the future.

09th February 2019 - Mrs Cathryn Coate

Have bought several things from GUR and have always found the service very good. I needed some information on my last purchase and rang GUR and spoke to Palma who couldn’t have been more helpful. Customer service is amazing. Thankyou.

08th February 2019 - Mrs Fiona Steventon

Excellent customer service and value for money!..... I finally purchased a Jaguar 489 overlocker after doing loads of on line research and also having spoken to GUR about several models and weighed up their very helpful advice. On receipt, at first I struggled to get the stitches correct, being my first ever overlocker, but having called GUR for advice, I received a phone call from Palma, who talked me through the correct settings, I persevered and sent photos of the results of my test stitches at different settings through, as he suggested. Palma then took the time to call me again and look at the photo samples with me, explaining things very thoroughly. He also sent me the free January offer of a handheld steamer immediately when I queried if I was eligible, so all in all, I cannot fault the customer service I received, it is refreshing to get such great pre and post purchase support. I highly recommend GUR and will certainly be buying again from you again, and thank you for your patience as a novice overlocker sewer! And finally, after speaking with Palma only two days ago for advice, I have now made my first knit fabric item, ever, and all on the Jaguar. It was so quick and easy to do, and looks great!

08th February 2019 - Mrs M Burge

I sent in a query re a ditch quilting foot very quickly replied to with a very clear answer. Have ordered the foot on a very easy to use ordering site. Thank you G U R sewing machines.

07th February 2019 - Mrs Susan Hammond

First class company to shop with. Competitive prices, speedy delivery and most importantly, kind, helpful staff who make me feel appreciated. Thanks and WELL DONE!!!

30th January 2019 - Guard

Absolutely delighted with my new sewing machine. It's made a huge difference to my productivity and although expensive it's worth every penny. GUR Sewing Machines have equally been lovely to deal with (I had an issue with a double order that was sorted out without any hassle). Will def be using this website and company going forward.

30th January 2019 - Christine Lawton

My Stitchmaster arrived within about 3 days, really fast considering I live in France. Unfortunately the instructions to the machine were missing, so I called GUR by phone and a copy was sent to me straight away. This is the second machine I have purchased online from GUR and I highly recommend them, delivery is quick and reliable and the staff are very helpful and friendly. I have never actually been to the store but next time I am around Birmingham, I will make a point of popping in to thank them personally. Top shop!!

30th January 2019 - Mrs Debra Stanghan

I have been very impressed, not only with the actual machine but the customer service has been brilliant. I have had a couple of issues, the biggest one being a damaged extension table, but responses to emails has been prompt and no quibble regarding replacement, making the overall shopping experience with GUR a pleasure. I was very impressed with the speed of delivery and the packaging to protect the machine. Also very happy that the promise to price match was upheld. Thankyou to all at GUR.

29th January 2019 - Mrs Fay Carter

The gentleman I spoke to was very pleasant, very knowledgeable about sewing machines and extremely helpful. I have been involved with 3 other companies selling sewing machines during my search for the right machine. GUR is 100% better than any of the others I have been into contact with, and is now top of my list for anything to do with sewing machines and accessories. Well done GUR, you are a star. I will highly recommend you to anyone looking for help or advice regarding sewing machines.

28th January 2019 - Mrs Dawn Dixon

I was disappointed that the pattern took 14 days to arrive which was too late for my project. I also did not get a reply to my email asking when the pattern would get to me. You need to make people aware of what your "standard delivery " actually means. I probably won't shop with you again.

27th January 2019 - MRS D STANDING

Went to the store for advice as I had not heard of Jaguar sewing machines. Was given tutorial and advice, difference of machines explained and much knowledge of all makes obvious. I chose a Jaguar DQS 377 computerised machine. Now happily sewing even quilting a jacket with ease. Beautiful to use. Would always recommend this firm, great service and back up help if needed.

27th January 2019 - Mr Walter Scott

My wife found the sewing machine that she wanted and it was and ex-display model with the full warranty and at a very good price, so we purchased it online on the GUR sewing superstore website.

The whole ordering and purchasing process was easy and quick to do and we were offered the opportunity to pay over two months, which we accepted. Highly recommended.

27th January 2019 - Anuradha Deacon-Varma

Easy to use website with lots of tempting offers. Fabric I ordered arrived swiftly and securely packed. Would recommend the service and the website for sewing needs.

26th January 2019 - Susan Durell

Very helpful on the telephone before I proceeded with my order. This took a bit longer than I had anticipated to arrive but it did not matter as I was not in a hurry.

I would definitely order from this company again especially as I can telephone to speak to someone if I am not sure which item would be the correct one.

25th January 2019 - Miss Julia Doersching

Very friendly sales contact who helped me answer my questions before purchasing. The delivery was super quick, I received my overlocker the day after I ordered. I can only recommend the GUR Sewing Superstore!

24th January 2019 - Bridget Goodhead

As always, complete satisfaction with all dealings with GUR Sewing Machines and accessories. The staff go out of their way to sort out any queries or problems with orders - they are my first port of call for any machine feet or accessories I need. Super prices and special offers too!

24th January 2019 - Mrs gina slater

Hi there,
This will be the third time I am ordering these pins from you. I have had good service in the past (bit slow getting to me)
Adriana the lady on the online chat call is very good and helpful so for that I say thank you.
We are busy doing our crafts for March at the Parish Hall all funds made go to charity.
If I could please ask that I get my order quite quickly I would be so grateful
keep up the good work and thanks again

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